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Showing posts from October, 2018

Case Study: Pelfreybilt

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In 2012 Pelfreybilt off road was started by Tyler and Satin Pelfrey and took the Tacoma Community by Storm.  Their armor was different from the rest of the pack due to its sleek design and fitting into the vehicles overall look.  over the next 6 years they grew from a small shop into being the forerunner of the Tacoma aftermarket for off road goods.  The rise of pelfreybilt came to a screaming halt in September of 2018.  They went from making money to being bankrupt seemingly overnight. It wasn't overnight it really was a gradual issue that came to light thanks to the sleuths over at Tacoma World.  They found out the amount owed to customers was around $500,000 in undelivered armor.  Pelfreybilt  also did not help their case by blaming their customers who were mad that they were out thousands of dollars.  I would link the social media posts, Pelfreybilt deleted all their social media so I'm posting what I have seen and heard. If I had been the marketing manager I wou

Listening to Brands: Pelfreybilt

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The Brand I chose was Pelfreybilt Off road.  They used to be a prominent fabricator in the Toyota Tacoma, but recently filed for Bankruptcy.  6 years ago they were one of the premier Toyota Tacoma armor builders and had a stellar reputation.  This year they filed for bankruptcy and owed their customers $500,000 worth of armor that has yet to be delivered.  People on Tacoma World and all spheres of social media used to say nothing but good things about Pelfreybilt.  I was going to buy one of their bumpers when I was done with school for my Tacoma.  Well when I found out everything happened they immediately fell off my list.  the reason is because they blamed their customers for asking about why they stopped fulfilling orders and being silent about it.  The worst part is they kept they site up and running allowing people to still order a product even after they had filed for bankruptcy.   People used to say they were the best armor in the Tacoma community that you could buy.  When ev